Advance Publicity and Press Liaison

rior to the event itself, advance publicity for demonstrators should include:

  • A clear statement of the venue for assembly
  • The time of departure (for a march) and
  • The time and place of the eventual rally.
A ny venues you advertise ought - as a matter of good practice - to have been agreed with the owners/local authority/police in advance. Otherwise, if you are forced to change any of these arrangements, your supporters may never get to the protest.

Protest actions are designed to be widely seen and their intended message understood. You might prepare a press statement to be sent out to the media in advance setting out the message you want them to grasp - and, hopefully, to broadcast on your behalf - about why the event is taking place. Ideally, this should include contact telephone numbers of one or two people who are prepared to be quoted speaking on your behalf and a reference point at the protest itself so that journalists know where to go if they want to get an official statement or reaction to something that has happened.

The advantage of preparing a press release in advance is that local journalists will put the event in their news diary, which may ensure fuller coverage. Also, they may be more interested in difficulties you have with the police in the run-up to the event, especially if you decide to tell the press that you are preparing to challenge proposed conditions.
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