Direct Age Discrimination

Direct discrimination is where, on the grounds of your age, your employer treats you less favourably than he treats or would treat other persons who are or would be in a similar situation to yours. However this less favourable treatment will only be unlawful if your employer cannot show that the treatment is a proportionate means of achieving some legitimate business aim that he has.

The concept of age in this context includes your perceived age. So if you look much older or much younger than you actually are and are treated less favourably on the basis of how old you look, or because of assumptions relating to your perceived age, this less favourable treatment is likely to be unlawful.
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